Why should anyone buy into Tide's initiative to reduce hot laundry loads? Obviously, because wasted energy harms the atmosphere and opens the door for ALIEN INVASION.
It's not rocket science.
Unnecessary Hot Washing --> Wasted Energy --> Atmospheric Vulnerability --> Susceptible to Invasion.
Manipulative outsiders can't stop humanity from banding together and changing our habits to protect our home.
Experiential
Aliens On Campus
Hired actors dressed as aliens walk around college campuses handing out free Tide products. Each alien has a T.A.R.A. (Tide Alien Resistance Agency) soldier partner accompanying them – also paid actors.
The aliens and soldiers banter in front of the students while handing out the products: aliens make funny, feeble attempts to convince students to wash with hot water, but soldiers make it abundantly clear that they’re lying, and that washing with hot water is bad for the environment (and will poke holes in the atmosphere so that the aliens’ fleet of UFO’s can invade).
