Glass Cow is a speculative dairy brand solving a simple problem: glass bottles are better than plastic, but only if people actually return them. All dairy companies should aspire to be more like glass: transparent, delicate, and sustainable.
Initiative
Bottle Return Program
While most sustainable brands guilt you into caring, Glass Cow bribes you with free stuff. The rewards program reframes recycling as a transaction that happens to be good for the planet, but sells itself on free milk.