Most people watch the film, but Phoenix Film Fest VIP members step into it. With backstage access to the VIP lounge, reserved seating, and face time with the actors and producers behind the screen, the Phoenix Film Festival VIP experience doesn’t just put you closer to the movies, it puts you inside them.
Intended Results: Increase VIP ticket sales 25% by communicating the experiential gap between general admission and VIP.
Target Audience: Serious film fans in Phoenix. Middle-to-upper income. People who care about cinema.
Why It Works: The campaign sells the fantasy of crossing from audience to insider, which is exactly what every real film lover wants.
Assets Created: Logos, social media posts, print ads, out of home ads, merchandise.
Process & Contribution
Two brands were provided as options. I chose PFF, with the added challenge of selling VIP as a brand within the brand. Logos, branding, brand positioning, print, OOH, merch mockups, and social media all created by me.
Logos
Out-of-Home: Bus Stop Sign, Bus Decal, and Billboard
Print Ads
Facebook Ads
Instagram Ads
Brand Assets
