Break the Fourth Wall with Phoenix Film Fest - VIP
Phoenix Film Fest isn’t your average movie theatre experience. While all attendees witness ground-breaking films, those who indulge in the VIP package recieve everything a film fan could ask for: priority seat selection, snacks as far as the eye can see, and back-stage passes to the VIP lounge where guests can meet the actors and producers.
Intended Results: Increase VIP ticket sales 25%.
Target Audience: Serious movie-buffs in the Phoenix area. Middle-high class looking for a fun night out.
Why It Works: Explains plethora of perks that elevate film fest experience unlike any alternative option.
Assets Created: Logos, social media posts, print ads, out of home ads, merchandise.
