When the corporate pizza sauces fail the people, Ollie’s takes matters into its own hands. Built around Chicago’s outsider spirit, Ollie’s Pizza Sauce is crafted for people who take their pizza seriously and have no patience for bland.
Objective: Build a standout brand identity and packaging system for Ollie’s Pizza Sauce.
Target Audience: Home chefs and pizza obsessives who want more than grocery store generic. Chicagoans. People with strong opinions about sauce.
Why It Works: The concept draws a direct parallel between Al Capone stepping in when corrupt politicians failed Chicago, and Ollie’s stepping in when corporate sauces fail the people. The can differentiates from competing jar sauces.
Assets: Logo system, packaging labels, print ads.
