Knixmax makes a product that solves the universal problem of feet stench, but their advertising is stale. I rebranded Knixmax with fresh copy and a visual identity to bring a personality out of the product: casual, outspoken, and unapologetically honest about the fact that your shoes smell rancid.
Intended Results: Rebrand a stagnant product with copy and design that cuts through category noise with strong brand personality.
Target Audience: Active sneaker wearers who don’t take themselves too seriously.
Why It Works: Most odor product ads are serious and sterile, but Knixmax embraces the stink instead of tiptoeing around it.
Assets Created: Print ad campaign, copywriting, brand identity.
Process & Contribution
Three ad formats were required, varying in copy length. Product selection, copy, design, and final print executions created by me.
Print Ad Roughs
Final Print Ads
