Pagoda needed a reason to stand out in a cold, overcrowded frozen aisle. We lifted two big middle fingers to takeout and added fortunes to frozen food. What's better than ooey-gooey eggrolls is a surprise alongside them. At worst: a sarcastic joke and good-ass Asian food. At best: $1,000 and some good-ass Asian food. What could go wrong?
Full Presentation
Art Directors: Mike Schmidt, Kathy Dinh
Copywriter: Keegan McDevitt
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